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According to Harvard, One More Star Earns a 9% Sales Increase

Great article. Includes statistics, tips on good tools – some free – and advice on how to do the basics to better manage your restaurant’s online reputation and turn it into increased revenue and profit. It’s a quick read and well worth it. Can you afford these days to not care about what your guests think of you? Nope, you can’t. 80% of people, 4 out of 5, reverse their purchase decision based on a negative review.

http://www.usatoday.com/story/money/business/2012/10/28/efficient-small-busine/ss-online-reviews/1654365

reviews restaurant profitability sales